Week 1

  1. Strategic Analysis Overview
  2. Supplementary reading:  What Is Strategy?, Porter, Michael E. Harvard Business Review; Nov/Dec96, Vol. 74 Issue 6, p61-78, 18p.
  3. Supplementary Video: Michael's Porters 'What is Strategy" 

Week 3

  1. Industry Analysis - Part I
  2. Industry Analysis - Part II
  3. Supplementary reading:  How Much Does Industry Matter, Really? McGahan, Anita, M. Porter, Michael E. Strategic Management Journal; Jul97 Supplement 1, Vol. 18, p15-30, 16p.
  4. Supplementary video: The General Environment: What it is and how to Evaluate it.

Library Resources

Library resources in: