Week 1
- Strategic Analysis Overview
- Supplementary reading: What Is Strategy?, Porter, Michael E. Harvard Business Review; Nov/Dec96, Vol. 74 Issue 6, p61-78, 18p.
- Supplementary Video: Michael's Porters 'What is Strategy"
Week 2
- External Environment Analysis and Interpretations
- General External Environment Analysis
- Supplementary reading: Cady, S.H., Wheeler, J.V., DeWolf, J., & Brodke, M. (2011). Mission, Vision and Values: What Do They Say? Organization Development Journal. Vol. 29, Issue 1, p. 63-78.
- Supplementary Video: Strategic Management: Mission Vision Values
Week 3
- Industry Analysis - Part I
- Industry Analysis - Part II
- Supplementary reading: How Much Does Industry Matter, Really? McGahan, Anita, M. Porter, Michael E. Strategic Management Journal; Jul97 Supplement 1, Vol. 18, p15-30, 16p.
- Supplementary video: The General Environment: What it is and how to Evaluate it.
Week 4
- Internal Environment Analysis
- Organizational Culture
- Supplementary reading: Duncan, W. Jack; Ginter, Peter M. & Swayne, Linda E. (1998). "Competitive advantage and internal organizational assessment." Academy of Management Executive. 12(3), 6-16.
- Supplementary video: Evaluating a Company's Resources, Capabilities, and Competitiveness.
Week 5
- Compensation
- Organizational Culture & Leadership
- Supplementary Reading: Porter, Michael E. (Spring 88). "From competitive advantage to corporate strategy." McKinsey Quarterly. 2, p. 35-66.
- Supplementary Video: An Interview with Michael E. Porter, Professor, Harvard University: The Five Competitive Forces That Shape Strategy.
- Supplementary Video: Porter's Generic Strategies.
Week 6
- Value Chain Analysis
- Financial Statement Analysis
- Strategic Planning: SWOT & TOWS Analysis
- Supplementary Video: Strengthening a Company's Competitive Position: Strategic Moves, Timing, and Scope of Operations
- Supplementary Reading:Yoffie, D.B. (1999). "Judo strategy." Harvard Business Review. 77(1). p. 70. Jan/Feb .
Week 7
- Fit Analysis
- Supplementary Video: Horizontal and Vertical Integration (Business Growth Strategy)
- Supplementary Video: Business Diversification
Week 8
- Supplementary Video: Strategies for Reaching Global Markets.
- Supplementary Video: Strategies for Expanding Your Business Overseas by OPEN Forum
Week 10
Week 11
- How to Write a Marketing Plan: Step by Step Guide + Templates
- Supplementary Video: Defining the Project Part 1 A
- Supplementary Video: Project Management: Scope, Cost and Time
Week 13
Week 14
Library Resources
Library resources in: