Skip to Main Content

Reserves Wang: MGMT 6369

International Business Strategy

Module 1

Module 2

Module 3

1. Watch Dr. Wang’s Video 10: Value Chain Analysis.
2. Supplementary Reading: Competitive Advantage and Internal Organizational Assessment. Puncan, Ginter & Swayne. Academy of Management Executive 12(3), 1998, p6-16.

Module 4

1. Watch Dr. Wang's Video 6: International Environment Analyses
2. Supplementary Reading: Yoffie, D.B. (1999). "Judo Strategy." Harvard Business Review, Vol. 77, Issue 1, p 70, Jan/Feb.

Module 5

Module 6

1. Read: Bungay, S. (2011). How to Make the Most of Your Company's Strategy. Harvard Business Review, 89(1/2), 132-140.

Module 7

2. Read: Coman, A. & Ronen, B. (2009). "Focused SWOT: Diagnosing Critical Strengths and Weaknesses." International Journal of Production Research. 47(20), pp. 5677-5689.

Module 8

1. Read: Porter, Michael E. (1988). "From Competitive Advantage to Corporate Strategy." McKinsey Quarterly; Spring, Issue 2, p 35-66, 32p.