Week 1

  1. Strategic Analysis Overview
  2. Supplementary reading:  What Is Strategy?, Porter, Michael E. Harvard Business Review; Nov/Dec96, Vol. 74 Issue 6, p61-78, 18p.
  3. Supplementary Video: Michael's Porters 'What is Strategy" 

Week 2

  1. External Environment Analysis and Interpretations
  2. General External Environment Analysis
  3. Supplementary reading: Cady, S.H., Wheeler, J.V., DeWolf, J., & Brodke, M. (2011). Mission, Vision and Values: What Do They Say? Organization Development Journal. Vol. 29, Issue 1, p. 63-78.
  4. Supplementary Video: Strategic Management: Mission Vision Values

Week 3

  1. Industry Analysis - Part I
  2. Industry Analysis - Part II
  3. Supplementary reading:  How Much Does Industry Matter, Really? McGahan, Anita, M. Porter, Michael E. Strategic Management Journal; Jul97 Supplement 1, Vol. 18, p15-30, 16p.
  4. Supplementary video: The General Environment: What it is and how to Evaluate it.

Week 4

  1. Internal Environment Analysis
  2. Organizational Culture
  3. Supplementary reading: Duncan, W. Jack; Ginter, Peter M. & Swayne, Linda E. (1998). "Competitive advantage and internal organizational assessment." Academy of Management Executive. 12(3), 6-16.
  4. Supplementary video: Evaluating a Company's Resources, Capabilities, and Competitiveness. 

  5. Coman, A. & Ronen, B. (2009). "Focused SWOT: Diagnosing critical strengths and weaknesses." International Journal of Production Research. 47 (20), pp 5677-5689.

Week 5

  1. Compensation
  2. Organizational Culture & Leadership
  3. Supplementary Reading: Porter, Michael E. (Spring 88). "From competitive advantage to corporate strategy." McKinsey Quarterly. 2, p. 35-66.
  4. Supplementary Video: An Interview with Michael E. Porter, Professor, Harvard University: The Five Competitive Forces That Shape Strategy.
  5. Supplementary Video: Porter's Generic Strategies.

Week 6

  1. Value Chain Analysis
  2. Financial Statement Analysis
  3. Strategic Planning: SWOT & TOWS Analysis
  4. Supplementary Video: Strengthening a Company's Competitive Position: Strategic Moves, Timing, and Scope of Operations
  5. Supplementary Reading:Yoffie, D.B. (1999). "Judo strategy." Harvard Business Review. 77(1). p. 70. Jan/Feb .

Week 7

  1. Fit Analysis
  2. Supplementary Video: Horizontal and Vertical Integration (Business Growth Strategy)
  3. Supplementary Video: Business Diversification

Week 8

  1. Supplementary Video: Strategies for Reaching Global Markets.
  2. Supplementary Video: Strategies for Expanding Your Business Overseas by OPEN Forum

Week 10

  1. Supplementary Video: Project Planning for Beginners-Project Management Training
  2. Case Study Recommendation
  3. Report Writing Made Simple: Recommendations
  4. Writing Recommendations

Week 11

  1. How to Write a Marketing Plan: Step by Step Guide + Templates
  2. Supplementary Video: Defining the Project Part 1 A
  3. Supplementary Video: Project Management: Scope, Cost and Time

Week 12

  1. Financial Planning, Budgeting and Forecasting Webinar
  2. Risk Assessment

Week 13

  1. How to Give a Great Presentation -- 7 Presenting Skills and Tips to Leave an Impression
  2. 10 Powerful PowerPoint Tips

Week 14

1. Top 15 Microsoft PowerPoint Tips & Tricks

Week 15

1. How to Do a Presentation - 5 Steps to a Killer Opener

Library Resources

Library resources in: