International Business Strategy

Module 1

  1. Watch Dr. Wang’s Video 1: Strategic Analyses Overview.
  2. Supplementary Video: Michael Porter's "What is Strategy?"

Module 2

  1. Watch Dr. Wang’s Video 6: Internal Environment Analyses.
  2. Watch tutorials from Glo-Bus website at;
  3. Supplementary Reading: Cady, S. H, Wheeler, J. V., DeWolf, J., & Brodke, M. (2011). Mission, Vision, and Values: What Do They Say? Organization Development Journal. Vol. 29 Issue 1, p63-78.
  4. Supplementary Video: Strategic Management: Mission Vision Values 

Module 3

  1. Watch Dr. Wang’s Video 2: General Environment Overview.
  2. Watch Dr. Wang’s Video 3: General External Environment Analyses.
  3. . Supplementary Reading: How Much Does Industry Matter, Really? Mc Gahan, Anita, M. Porter, Michael E. Strategic Management Journal; Jul97 Supplement 1, Vol. 18, p15-30, 16p.
  4. Supplementary Video: The General Environment: What It Is and How to Evaluate It

Module 4


  1. Watch Dr. Wang’s Video 4: Industry Analysis Part I.
  2. Watch Dr. Wang’s Video 5: Industry Analysis Part II.
  3. Supplementary Video: Evaluating a Company’s Resources, Capabilities, and Competitiveness

Module 5

  1. Supplementary Video An Interview with Michael E. Porter, Professor, Harvard University: The Five Competitive Forces That Shape Strategy
  2. Supplementary Video:  Porter’s Generic Strategies
  3. Watch Dr. Wang’s Video 9: Culture and Leadership

Module 6

  1. Watch Dr. Wang’s Video 7: Organizational Culture.
  2. Supplementary Video:  Strengthening a Company’s Competitive Position: Strategic Moves, Timing, and Scope of Operations
  3. Supplementary Reading:  Yoffie, D. B. (1999). Judo Strategy. Harvard Business Review, Vol. 77, Issue 1, P70, Jan/Feb.

Library Resources

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