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Reserves Tucker: KINE3320

KINE 3318

Case Studies in Sports Management.

Case 6, Sport Licensing and Internationalization: A Case Analysis of the Reebok Bike Business (2013)

Case 9, Building an Athletic Brand: The University of South Carolina Beaufort Crafts a New Image (2012)

Case 10, Leveraging Sponsorships to Meet Organizational Marketing Objectives: A Case Study of a Consumer Packaged Good Product With the Super Bowl (2012)

Case 1, Clicking for a Cause: Using Social Media Campaigns to Drive Awareness for Golf Tournaments and Charitable Organizations (2012)

Case 6, Maybe It Is About the Bike: The Livestrong Community and Lance Armstrong Allegations (2012),

Case 5, Grappling With Growth: The Innovative Use of Traditional and New Media Marketing to Enhance Interactions With Consumers (2012)

Case 2, The Responsibilities of Olympic Sponsors? BP and the London 2012 Olympic Games (2013)

Subject Guide

Contact:

361-570-4161

Library Resources

Library resources in:

Nursing/Allied Health