Reserves Tucker: KINE3320

• Case 6, Sport Licensing and Internationalization: A Case Analysis of the Reebok Bike Business (2013)
• Case 9, Building an Athletic Brand: The University of South Carolina Beaufort Crafts a New Image (2012)
• Case 10, Leveraging Sponsorships to Meet Organizational Marketing Objectives: A Case Study of a Consumer Packaged Good Product With the Super Bowl (2012)
• Case 1, Clicking for a Cause: Using Social Media Campaigns to Drive Awareness for Golf Tournaments and Charitable Organizations (2012)
• Case 6, Maybe It Is About the Bike: The Livestrong Community and Lance Armstrong Allegations (2012),
• Case 5, Grappling With Growth: The Innovative Use of Traditional and New Media Marketing to Enhance Interactions With Consumers (2012)
• Case 2, The Responsibilities of Olympic Sponsors? BP and the London 2012 Olympic Games (2013)