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Reserves Tucker: KINE3320
Case Studies in Sports Management.
Case 6, Sport Licensing and Internationalization: A Case Analysis of the Reebok Bike Business (2013)
Case 9, Building an Athletic Brand: The University of South Carolina Beaufort Crafts a New Image (2012)
Case 10, Leveraging Sponsorships to Meet Organizational Marketing Objectives: A Case Study of a Consumer Packaged Good Product With the Super Bowl (2012)
Case 1, Clicking for a Cause: Using Social Media Campaigns to Drive Awareness for Golf Tournaments and Charitable Organizations (2012)
Case 6, Maybe It Is About the Bike: The Livestrong Community and Lance Armstrong Allegations (2012),
Case 5, Grappling With Growth: The Innovative Use of Traditional and New Media Marketing to Enhance Interactions With Consumers (2012)
Case 2, The Responsibilities of Olympic Sponsors? BP and the London 2012 Olympic Games (2013)
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Mar 26, 2021 9:29 AM
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