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Reserves Hayes: MKTG 6373
MKTG 4315
MKTG 6373
Articles
Cases
Library Resources
Business
by
Jayden Reider
Last Updated Oct 18, 2023
18069 views this year
Articles
Desmet, Bram (2016), The impact of strategy on supply chain and forecasting, Foresight: The International Journal of Applied Forecasting, Iss. 43, Fall, pp. 4-11.
Garcia-Acebron, Constantino et al. (2010), The effect of perceived value and switching barriers on customer price tolerance in industrial energy markets, Journal of Business-to-Business Marketing, Vol. 17, pp. 317-335.
Hassan, Sallaudin et al. (2010), Factors affecting industrial goods buying decision making in a manufacturing company, Journal of Marketing and Management, Vol. 1, pp. 1-20.
Laage-Hellman, Jens et al. (2014), Customer involvement in product development and industrial network perspective, Journal of Business-to-Business Marketing, Vol. 21, pp. 257-276.
Parry, Sara et al. (2012), Customer-perceived value in business-to-business relationships, Journal of Marketing Management, Vol. 28, No 7-8, July, pp. 887-911.
Pierce, Justine and Schon, Peter (2012), A concordance between ten-digit U.S. harmonized system codes and SIC/NAICS product classes and industries, Journal of Economic and Social Measurement, Vol. 37, pp. 61-96.
Rodriquez, Michael et al. (2012), Social media’s influence on business-to-business sales performance, Journal of Personal Selling & Sales Management, Vol. 32, No. 3, summer, pp. 365-378.
Terho, Harri et al. (2015), How sales strategy translates into performance: the role of sales person customer orientation and value-based selling, Industrial Marketing Management, Vol. 45, pp. 12-21.
Wang, Guocai et al. (2015), Buyer loyalty in business markets: can the firm and salesperson get what they truly desire?, Journal of Business-to-Business Marketing, Vol. 22, pp. 197-210.
Weinstein, Art (2014), Segmenting B2B technology markets via psychographics: an exploratory study, Journal of Strategic Marketing, Vol. 22, No. 3, pp. 257-267.
Zondag, Marcel and Brink, Kyle (2015), Developing a new theory of frontline manufacturer-retailer relationships for consumer packaged goods, Journal of Business-to-Business Marketing, Vol. 22, pp. 313-331.
Cases
Henderson, Rebecca M. & Reavis, Cate. (2009). Corning Incorporated: The Growth and Strategy Council. MIT Sloan Management.
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