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Reserves Ben-Ur: Reserves

MKTG 6300

Ben-Ur, J; Newman, B I. (2010). “A marketing poll: an innovative approach to prediction, explanation and strategy” European Journal of Marketing. 44, pp. 515-538.
----. (2018). “The Contribution of Social Political Networks to Democracy” Journal of Political Marketing. Published online: 28 Sep 2018.

Journal of Political Marketing

The Journal of Political Marketing examines the latest developments in the application of marketing methods to politics.

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Journal of Political Marketing
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